She's Elvira: Mistress of the Beer.
Here's a really fascinating article about the career of Cassandra
"Elvira" Peterson and how she
revived the fortunes of crappy beer maker, Coor's.
According to this article...
- She became the first female celebrity
ever to endorse a beer.
- Coor's cancelled her contract because they worried people would think
- They hired her back, because Coor's distributors insisted.
"As long as we had Elvira, we were the preferred beer supplier for
- Those life-sized Elvira cut-outs were a problem -- because frat boys
kept stealing them.