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She's Elvira: Mistress of the Beer.

Here's a really fascinating article about the career of Cassandra "Elvira" Peterson and how she revived the fortunes of crappy beer maker, Coor's.

According to this article...

  • She became the first female celebrity ever to endorse a beer.

  • Coor's cancelled her contract because they worried people would think they were Satanists.

  • They hired her back, because Coor's distributors insisted. "As long as we had Elvira, we were the preferred beer supplier for Halloween."

  • Those life-sized Elvira cut-outs were a problem -- because frat boys kept stealing them.