Four years before his death,
69-year-old Louis Rukeyser found a nasty
network surprise. Maryland Public Television tried to oust the
the position he'd held 32 years. (AOL Time-Warner had offered them more
re-brand the show as product placement for Fortune magazine.)
Not missing a beat, the shrewd, unflappable host used his weekly monologue (mp3) to
urge viewers to follow him to a different network. "It turns out that the
full of smart television executives," he chuckled.
His debut on CNBC drew the largest audience in CNBC history.
Within four weeks, 61% of PBS stations across America had chosen to
The old PBS show (without Rukeyser) lost half its audience almost
When asked if there was room on TV for both shows, the Wall Street
"I'll let the market decide."